Updated 2026 • 5 min read

How to Give Agency Access to Google Analytics

Introduction

Google Analytics is essential for tracking your website performance. Your marketing agency needs access to analyze data and optimize campaigns.

Step 1: Go to analytics.google.com

Step 2: Click Admin (gear icon)

Step 3: Under Account or Property, click "Access Management"

Step 4: Click "+" and "Add users"

Step 5: Enter agency email and select role (Editor recommended)

Step 6: Click "Add"